Creating a search engine optimized web site can be confusing. On one hand you have web site designers telling you to include more eye candy on your site in the form of attractive fonts, animations and graphics. On the other hand SEO experts will tell you that the minute a search engine spider or bot encounters a weird font, picture or flash animation that it cannot translate into text for whatever reason then it will read all of your text as blank space! This is a good way to get yourself ignored by the search engines.
The solution to this is to integrate your text with normal, average fonts wherever you can such as Times New Roman, Arial or Verdana. Never print a photograph on your site without first making sure that you have a photo caption in bold printed beneath it. Google image bots love this and it helps get your site more highly ranked in its search engine pages.
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